Jeroen Tjepkema is founder and CEO of MeasureWorks. With over 12 years of experience in the internet of things, Jeroen has become a digital savvy technical product guy, from the roll-out of cable internet in the early 2000, the launch of (digital) television networks to release management of several high profile websites. The focus of MeasureWorks on web performance and usability, improving the speed, reliability and user experience of (high volume) online products. Jeroen is a regular speaker at (international) conferences, talking about performance, analytics, mobile and user experience. Next to this, Jeroen is also active in (co-)organizing events such as Startup&Measure, MOA Digital Analytics and Webperfdays Amsterdam.